AI-First Growth Marketing Lead

Axo Group is a Fin-tech company that helps thousands of customers review their personal finances by comparing loan offers with our lenders.

We were founded in 2008 and strive to be the go-to loan broker in Norway, Sweden, Finland and Denmark. Today we are 170+ employees and are in a strong growth phase.

📍 Location : Oslo, Norway

🔍 Role Overview

We’re hiring an AI-First Growth Marketing Lead to take charge of customer acquisition for the Norwegian market, with a focus on Paid Media and SEO. You’ll join a team that doesn't just execute, it leads. You’ll own the acquisition strategy, challenge our paid media agency, drive our SEO roadmap, and be measured on KPIs like Gross Profit, Application Volume, and CPA.

This role is part of the Loan Business Unit (Consumer Loans, Credit Cards, Secured Loans), where performance drives everything. You’ll also help shape and scale our AI-first marketing setup, from content automation to campaign optimization, as part of a broader Nordic marketing team. Some travel may occur for Nordic collaboration.

You won’t be a piece in someone else’s puzzle - you’ll set the agenda and have real impact.

🎯 Key Responsibilities

Acquisition Strategy & Channel Ownership

• Lead Paid Media performance : Own the full strategy, execution direction, and outcomes in collaboration with our agency. Push for delivery on Gross Profit and Application Volume
• Own Norwegian SEO : Define the roadmap, lead execution, and ensure our organic visibility and landing pages contribute to performance with support from internal specialists, but with clear decision rights.

Content & AI-Led Execution

Conversion Rate Optimization

Analytics, Reporting & Compliance

AI & MarTech Adoption

Cross-Nordic Collaboration

🧠 What You Bring

🌟 Why Join Us

🎯 Ready to Apply?

If you're an AI and data-driven, commercially sharp marketer who takes ownership, thrives in fast-moving environments, and knows how to push Paid and SEO to deliver Gross Profit - we want to hear from you. Send us your CV along with a few words about why you believe you’re the right candidate for this position.

If you have any questions about the role, feel free to reach out to our CMO, Martin Bro Trasmundi, at mat@axogroup.com or +45 31 10 35 65.

The application deadline is Sunday, September 14th — but we’re reviewing applications and inviting candidates for interviews on a rolling basis, so don’t wait to apply.

🏦 About Axo Group

Axo Group is a Nordic fintech scale-up operating in Norway, Sweden, Denmark, and Finland. We help people make better financial decisions — whether they’re comparing loan offers, choosing insurance, or switching electricity providers.

The group includes strong brands like Axo Finans, LendMe, Zmarta, Elskling, and uScore. Across markets, we simplify complexity, offer transparency, and empower consumers to take control of their personal finances

We believe that when we solve real problems for customers, growth follows. That’s why we combine data, technology, and commercial execution to scale efficiently—moving fast, measuring everything, and optimizing for Gross Profit without compromising on customer value.

Our Leadership Principles