Overview
Growth Marketing Manager, Enterprise – Oslo, Norway. You will be the strategic link between the sales team and marketing efforts, focusing on building our B2B enterprise customer base through targeted account-based marketing and lead generation. You will own the end-to-end campaign process, from strategic planning to execution and comprehensive reporting.
You will own and follow up on key performance indicators for our B2B campaigns and report on relevant areas, including stages and conversions within the marketing-sales funnel, from MQLs over to SQLs and opportunities.
Responsibilities
- Develop and implement integrated inbound and outbound, account-based marketing campaigns targeting large enterprise accounts, aligning closely with sales team objectives
- Design and execute both organic and paid marketing campaigns to drive awareness, engagement, and conversion for different verticals, markets and teams
- Manage full campaign lifecycle, including planning, budgeting, implementation, and performance tracking
- Create detailed campaign reports and analytics to demonstrate ROI to inform future strategic decisions and implement data-driven optimizations
- Collaborate cross-functionally with sales, product, CX and leadership teams to ensure campaign alignment with business goals
- Utilize marketing automation tools to optimize lead generation, nurturing, and conversion strategies
- Proactively identify and test new opportunities, initiatives and tools to continuously optimize campaign effectiveness
- Develop targeted and scalable content and messaging frameworks for enterprise campaigns based on best practices and learnings
- Work closely with sales and commercial excellence teams to create and train teams in account-based outreach activities
- Create quarterly campaign plans and report on key KPIs in alignment with sales and revenue targets
Requirements
5+ years of experience in B2B marketing with sales teams and senior stakeholders, managing the marketing-sales funnel from MQL to OpportunityProven track record of driving, reporting and improving marketing and sales results through account-based marketing and lead generation, preferably in the B2B SaaS industryAdvanced knowledge in marketing automation, CRM, performance marketing and outreach tools such as HubSpot and LinkedIn Sales NavigatorExperience in driving, overseeing and evaluating organic and paid campaigns and collaborating with external partners and agencies including tools such as Google Ads and LinkedIn AdsAnalytical with advanced commercial understanding of lead stages, KPIs, and campaign performance and conversionGood understanding of technology / Edtech and customer experience and salesDemonstrated project management experienceProactive, self-driven, well-organized and energized by a performance- and result-oriented environmentExcellent English communication skillsBachelor’s or Master’s degree in marketing, business administration, branding or similarBenefits
A competitive compensation packageHome broadband allowanceMobile subscriptionFlexible workingBuddy programSocial and company events (virtual and in person)A diverse, friendly and international environmentSubsidized sport activitiesSponsored Norwegian language classesAbout Kahoot!
The Kahoot! Group is on a mission to make learning awesome. Our Kahoot! learning platform enables individuals and organizations to create, share, and host engaging learning sessions. Since 2013, Kahoot! has hosted hundreds of millions of learning sessions with more than 9 billion participants (non-unique) in more than 200 countries. The Kahoot! Group includes Clever and learning apps such as DragonBox, Poio, Drops, Actimo, Motimate, and Whiteboard.fi. The group is headquartered in Oslo, Norway, with offices in the US, UK, France, Finland, Estonia, Denmark, Spain and Poland.
To learn more, visit kahoot.com.
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