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Field Marketing Manager
CogniteOslo, Oslo, Norge3 dager siden
Jobbeskrivelse3-5 years of field marketing experience in a B2B SaaS or technology company. Experience in the industrial space (Oil & Gas or Manufacturing) is preferred. Strong campaign orchestration, persona, and buying cycle experience. Experience evolving marketing programs based on performance data and sales feedback. Strong understanding of Account-Based Marketing (ABM) and ABM implementation experience. Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success. Strong analytical skills to measure and optimize campaign performance using data-driven insights. Excellent communication and collaboration skills to work cross-functionally with sales, product marketing, and demand generation teams. Experience with webinars and virtual event platforms is a plus. Working knowledge of a modern martech stack (Salesforce, HubSpot, Marketo, ZoomInfo, 6sense, Sendoso, etc.) is a plus. Experience co-marketing with technology or channel partners in the field is a plus. Bachelor’s degree in marketing, Business, Communications, or a related field is preferred. Hands-on experience prioritizing and running multiple initiatives, campaigns, and deliverables simultaneously. Self-motivated and able to work independently with minimal supervision. Join an organization with a diverse workforce and DEI focus. Modern and engaging work environment with a collaborative culture. Flat structure with direct access to decision-makers. Opportunities to work with and learn from experienced colleagues on ambitious projects. Access to benefits such as a paid mobile plan, broadband, private health services, on-site gym, and meal options. Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Software Development
Overview
Join to apply for the Field Marketing Manager role at Cognite .
About Cognite : Cognite is a global SaaS company leveraging AI and data to solve complex business challenges. Its offerings include Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. Cognite has been recognized for technology innovation and partnerships within the energy, petrochemical, and manufacturing sectors, and aims to advance industrial digital transformation.
Learn more about Cognite and our products, culture, and values.
What You’ll Do
- Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets.
- Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars to drive pipeline and revenue.
- Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
- Amplify field programs through digital channels, including email, paid media, and social campaigns, in collaboration with demand generation and digital marketing teams.
- Meet weekly with the regional sales team to share event and campaign updates, MQLs, funnel conversion and insights.
- Measure and report on campaign performance using KPIs (MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI) and ensure proper attribution in Salesforce.
- Execute lead nurture and follow-up strategies with lifecycle marketing, sales development representatives, and account executives.
- Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
- Create and execute data-driven marketing programs to drive pipeline and revenue; deploy strategies to reach new prospects and expand opportunities with existing customers.
- Set goals and define metrics for each marketing campaign; monitor, evaluate, and report results, and recommend optimizations.
- Support partner demand generation opportunities.
- Build relationships with vendors and associations to drive market penetration.
Who You Are
A snapshot of our perks and benefits
Why choose Cognite?
Join us in making a real and lasting impact in a fast-growing software company. Cognite is recognized for its digital transformation capabilities and innovation in the industry.
Apply today. We welcome candidates of all backgrounds and identities. For questions, contact our Talent Acquisition team. Follow Cognite on LinkedIn for openings.
Job Details
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Marketing Manager • Oslo, Oslo, Norge
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