Field Marketing Manager

Overview

Join to apply for the Field Marketing Manager role at Cognite .

About Cognite : Cognite is a global SaaS company leveraging AI and data to solve complex business challenges. Its offerings include Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. Cognite has been recognized for technology innovation and partnerships within the energy, petrochemical, and manufacturing sectors, and aims to advance industrial digital transformation.

Learn more about Cognite and our products, culture, and values.

What You’ll Do

• Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets.
• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars to drive pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Amplify field programs through digital channels, including email, paid media, and social campaigns, in collaboration with demand generation and digital marketing teams.
• Meet weekly with the regional sales team to share event and campaign updates, MQLs, funnel conversion and insights.
• Measure and report on campaign performance using KPIs (MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI) and ensure proper attribution in Salesforce.
• Execute lead nurture and follow-up strategies with lifecycle marketing, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
• Create and execute data-driven marketing programs to drive pipeline and revenue; deploy strategies to reach new prospects and expand opportunities with existing customers.
• Set goals and define metrics for each marketing campaign; monitor, evaluate, and report results, and recommend optimizations.
• Support partner demand generation opportunities.
• Build relationships with vendors and associations to drive market penetration.

Who You Are

A snapshot of our perks and benefits

Why choose Cognite?

Join us in making a real and lasting impact in a fast-growing software company. Cognite is recognized for its digital transformation capabilities and innovation in the industry.

Apply today. We welcome candidates of all backgrounds and identities. For questions, contact our Talent Acquisition team. Follow Cognite on LinkedIn for openings.

Job Details

#J-18808-Ljbffr