Senior Web Tracking Analyst, Marketing

Overview

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We’re not just building software; we’re creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you’ll tackle complex challenges that impact millions of people’s working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Key Responsibilities

• Partner with Marketing teams (Paid, Lifecycle, Regional, Brand, and Event Marketing) to ensure all digital campaigns and programs are tracked accurately and consistently.
• Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side), and Amplitude.
• Design, implement, and validate data layer components, ensuring campaign UTMs, conversion events, and user interactions are captured correctly.
• Connect analytics tools (e.g., Amplitude) to ad platforms (Google Ads, Meta, LinkedIn, etc.) to share real-time conversion data for campaign optimization.
• Enable user journey analysis across the full funnel by implementing and integrating behavioral analytics tools (e.g., heatmaps, session replay, funnel visualization platforms such as Hotjar, Contentsquare, FullStory, or PostHog) to identify friction points and inform CRO strategies.
• Collaborate with Marketing Analysts and Analytics Engineers to ensure high-quality data flows into Snowflake, dbt models, and Looker dashboards.
• Partner with Marketing Operations and GTM Data teams to align tracking with Salesforce and HubSpot, ensuring end-to-end attribution of leads and opportunities.
• Work with Marketing and Product teams to build conversion-focused segmentation and personalization strategies, leveraging behavioral and lifecycle data (e.g., Amplitude, Braze, Snowflake) to improve engagement and activation.
• Partner with CRO leads to surface insights and optimization opportunities from tracking data, helping to shape testing roadmaps and improve funnel performance.
• Proactively identify gaps or inefficiencies in tracking and recommend scalable solutions to improve data accuracy and campaign measurement.

Requirements

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives. Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at of the nature of the accommodation that you may require, to ensure your equal participation.

We began using Covey Scout for Inbound on March 30, 2025. For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here :

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here :

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