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Marketing Manager

Marketing Manager

Outdoor NorwayVoss, Vestland, Norge
3 dager siden
Jobbeskrivelse

Overview

Outdoor Norway , situated in the heart of Voss – recognized as Norway's Adventure Capital, seeks a talented and self-driven Marketing Manager . You will own Outdoor Norway’s marketing strategy across multiple channels (digital, offline, B2B, and B2C) and execution. You will guide a team of 3-6 people, working to expand awareness, drive bookings, deepen guest engagement, and reinforce our brand values. You’ll report to the Company CEO and collaborate closely with operations, product development, guides, and local partners.

Compensation : Hourly wage based on experience in the position, education level, and language proficiency.

Contract period : Seasonal Position 2026 with a possibility of becoming full time (flexible)

Experience : 7–10 years marketing, with experience in tourism / outdoor / adventure sectors preferred

Key Responsibilities

Strategic Planning & Brand Development

  • Define and drive the annual and seasonal marketing strategy in alignment with Outdoor Norway’s mission and goals.
  • Develop the brand voice and positioning in local and international markets.
  • Oversee digital marketing (SEO / SEM, content, email, social media), offline channels, partnerships, PR, influencer marketing.
  • Lead content creation (stories, photo / video, guides, blogs) that communicate the nature / adventure experience.
  • Lead, coach, and develop a small team (3–6), fostering values like efficiency, transparency, loyalty.

Customer Focus & Guest Experience

  • Use customer feedback, reviews, analytics to understand what guests value, optimizing offerings / communications accordingly.
  • Ensure marketing reflects the authenticity of the outdoor experiences and preserves the sustainability message.

    • Sustainability & Responsible Travel

  • Incorporate sustainability, environmental responsibility into all marketing narratives.
  • Work on projects to ensure that marketing choices (partners, imagery, messaging) align with our responsible travel values.

    • Budgeting, Analytics & Reporting

  • Own the marketing budget; plan spend across channels; track return on investment (ROI).
  • Use data / metrics to evaluate campaign effectiveness; adjust strategies quickly when something isn’t working.

    • Stakeholder / Partner Management

  • Collaborate with local partners : tourism boards, accommodations, transport, guides.
  • Work with external agencies (ad creatives, digital, PR), influencers, media.

    • Qualifications

  • Bachelor’s or Master’s degree in Marketing, Communications, Tourism Management, or related field.
  • 7–10 years of progressive marketing experience, preferably in the tourism sector.
  • Proven success in leading high-performing marketing teams.
  • Experience with international marketing campaigns and brand development.
  • Strong knowledge of digital tools : Google Ads, Meta Ads, SEO / SEM, CRM, analytics platforms.
  • Excellent communication skills in English; proficiency in Norwegian is a plus.
  • Deep empathy for customer journeys; passion for nature / outdoors / sustainability.
  • Ability to work in a fast‑changing, seasonal environment, and adaptability through peak / off‑peak times.

    • What we offer

  • Role designed in collaboration to align with your expertise and experience
  • Being part of an international team consisting of driven and motivated colleagues
  • Continuity and growth opportunities within Outdoor Norway
  • A challenging learning environment that offers the autonomy to shape your own position
  • Enjoying a lively and inclusive team atmosphere with plenty of laughter and team events

    • We are enthusiastic about hearing from you and exploring how both of us can help each other grow into new levels. We are interviewing talent on an ongoing basis!

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    Marketing Manager • Voss, Vestland, Norge