Field Marketing Manager

Job Description

It’s an exciting time to join us! As we grow from Scandinavia’s favourite CRM and ‘customer journey platform’ into a dominant player across Northern Europe, we're ramping up our field marketing organization to take on the giants in the industry. This is your chance to help us expand our brand and business in the Norwegian market. Are you ready to make a real impact and join our vibrant marketing team?

Your Role and Impact

You’ll be a key member of our marketing organisation, closely collaborating with our local Norwegian teams and the field marketing team to drive strategic and tactical marketing initiatives. You’re someone who likes a good challenge, enjoys being on the ground, communicating across multiple channels to promote our brand and products and making an impact. You are both strategic and operative, not afraid of rolling up your sleeves to get things done. Together with our group marketing in Sweden, you’ll implement central marketing campaigns in the Norwegian market while also localizing them for the target audience.

You’ll manage and lead your own projects; like partnerships, campaigns, send-outs, fairs, events, and webinars. Your creativity and drive will help us engage new audiences, support sales, and grow our customer base. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met.

Responsibilities

• Develop strategy : shape and execute the local marketing strategy, overseeing budget and resources.
• Drive brand awareness : boost our presence among target audiences in Norway.
• Lead demand generation : work with the local sales teams to manage pipeline growth.
• Expand partnerships : build networks and foster collaborative marketing activities with partners.
• Localize central marketing initiatives : implement group-wide marketing initiatives and campaigns for the Norwegian market, localize website (with help of central experts).
• Measure success : monitor and analyse campaign performance, making improvements as needed.

Work with great people

Anna-Mari Ewing – Sales Operations Specialist

"If you express your ambitions and what you need, then there are really great opportunities for a career here."

Matilda Alm – Account Manager

"At Lime, I thrive with fantastic colleagues and an inspiring culture. Opportunities to be challenged and grow as an Account Manager make each day exciting and unique."

Terry Ilebode – Software Engineer

"It is all about holistic growth support in all aspects of my life. Lime not only encourages me to be a great software engineer but also provides an enabling environment to become a better person."

Henrik Kjærvik – Head of Expert Services

"The best thing about working at Lime, except for the people of course, is the flexibility and opportunity to develop your own career according to your own ambitions and goals."

Skills & Requirements

We are looking for you who have :

• A degree in Marketing, Communication, Business Administration, Sales, or a related field
• 3–5 years of experience in marketing, ideally within B2B tech or SaaS companies.
• Fluency in Norwegian and proficiency in English (corporate language).
• Experience with CRM, marketing automation, WordPress, Adobe, and Office 365.

Bonus points

• Experience of agency collaboration and PR.
• Digital marketing expertise.

You’re an entrepreneurial spirit - visionary yet hands‑on, always ready with new ideas and the drive to make them happen. Creative and analytical, you are strategic in thinking, but operational in execution, turning ideas into results. A true self‑starter, you don’t wait for permission – you take initiative and move things forward.

You’re also a natural collaborator who enjoys building relationships and spotting opportunities through your network. With a solid grasp of digital marketing, social media, and event planning, you know how to create buzz around a brand and keep projects on track. Organized, proactive, and people‑oriented, you bring sales, marketing, and partners together to make things happen.

Who will you be working with?

You will join a team of 5 Field Marketers placed in our other markets – Sweden, Finland and Germany. The Field Marketers work closely with the central marketing team at our headquarters in Sweden with expertise in SEO, graphic design, copy writing, product marketing, web development and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music, a sporty lifestyle and just having fun together.

What will the recruitment process look like?

We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. The recruitment process is as follows :

• Initial short interview with HR – phone call
• Deep interview with Head of Field Marketing – digital.
• Case with Head of Field Marketing and CMO – digital or at the office.
• Meet & greet with local Sales Manager – at our Norwegian office.
• References – digital (Refensa).
• Final interview with CEO and / or Business Unit Director – digital.

We're looking forward to getting to know you!

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