Senior User Acquisition Manager - PlayValley Division

The mission of the PlayValley division within Outfit7 is to expand the boundaries of casual and hybrid casual games through smart design, quick iteration, and fearless creativity.

We’re looking for a Senior User Acquisition Manager who thrives in both fast-paced, iterative testing environments and full-scale launch scenarios. You’ll play a critical role in managing UA strategy across the game lifecycle — from soft launches to global scale-ups — and work closely with product, creative, and data teams to grow Outfit7 player base efficiently and sustainably.

In This Role

• Execute UA strategies for games across all stages : prototyping, soft launch, and global launch.
• Plan, run, and optimize performance marketing campaigns across key channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.)
• Manage UA budgets aligned with growth goals and performance KPIs (CPI, ROAS, LTV).
• Work closely with the game team to support marketability tests, including concept validation and creative performance.
• Set A / B testing and creative iteration loops in partnership with the internal or external creative team.
• Conduct market research and competitive analysis to identify trends, opportunities, and benchmarks.
• Analyze UA performance and deliver actionable insights to improve efficiency and player quality.
• Align UA strategy with in-game performance and product goals, working cross-functionally with product and data teams.
• Help define and refine UA processes, tooling, and best practices as we scale.
• Communicate results clearly through regular performance reporting and recommendations.

What We’re Looking For

Your Experience

What we offer

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